As an all round man of local music – singer, songwriter, rapper, producer and DJ – Mathambo is right at the forefront of a new wave of South African artists who are described as ‘hitting the world hard’.
The work of this Soweto-born 32-year-old is an edgy mix of hip-hop and electro that he calls ‘Township Tech’. It has gained him recognition at the Cannes Lions International Festival of Creativity and at the UK MOBO awards.
Mathambo is a shining example of what amplified African success is and that is why he is the voice of #ISeeYou – the latest powerful campaign from Metropolitan.
Everyday, South Africans hear so much about their shortcomings and live with a constant whirlpool of negativity. Metropolitan believes that it is time to change all of that: we have to alter the current mindset and influence the conversation. It is time to celebrate our vibrancy, proudly embrace our individuality and create a movement towards a positive vision of our country.
Metropolitan wants to acknowledge, amplify and celebrate the everday financial success that’s achieved by so many people right across the country. Each in his or her own way, in so many different forms and on so many different levels.
This resonates with Mathambo. As part of the #ISeeYou campaign, he recognises South Africans from all walks of life: each working, hustling and striving daily to do better. Metropolitan calls that enduring sense of possibility, Financial Wellness. Each of the individuals in the campaign are real people, and not necessarily actors going about their moments in their own worlds:
Renowned Soweto fashion designer, Floyd Manotana, of Floyd Avenue, who is a member of The Smarteez fashion collective and is making waves within the menswear fashion industry through genderless apparel.
Johannesburg/Pretoria based street artist, R1 who is one of the most active street artists in South Africa and is becoming well-known for using ‘found material’ and recycling it into his installations.
‘Gontse & The Puzzle’, a young, energetic and vibrant emerging four-piece jazz band from Ekurhuleni just starting the journey to prominence.
Bernadette Secheel, a shop owner who is preparing her daughter to take over the business.
Miles Maja, a driven, young security guard from Johannesburg working to complete his degree in business management.
Edward Molefe, has a family of 6 that he takes care of through his earnings as a taxi driver.
The ground-breaking #ISeeYou television commercial was shot by Egg Films’ Sunu Gobera who is a resounding African success story in his own right, having just won Gold, two Silvers and Bronze at the Cannes Lions International Festival of Creativity for directing the music videos and brand films for Absolut vodka’s One Source campaign.